In Denmark, each event is delivered through a unique and close cooperation between three parties; Sport Event Denmark, the host city and the National Federation
Our role in this event triangle is mainly to provide advice and financial support. The host city contributes in the areas of funding, logistical support and promotion of the event. The national federation is responsible for all technical and commercial matters; such as ticket sales and sponsorship.
This model creates a joint team that is contributing to and taking responsibility for every aspect of the event. It keeps all three parties actively engaged in the event from the vital bidding phase to the execution of a carefully planned, commercially viable and overall successful event
Denmark's position as one of the leading sporting event nations in the world should be maintained and expanded with new flagship events
Our ambition is for events throughout Denmark to unite and inspire people, generate international turnover and attention, and with a focus on responsible event management, including social, economic, and environmental sustainability.
Sport Event Denmark is the national focal point for the vision
Through targeted and close cooperation with national federations/organizers and host cities – and with the involvement of volunteers, associations, and other organizations – an event portfolio is created with significant societal effects.
Sport Event Denmark is a professional, targeted, and efficient, small organization with big ambitions
Our value foundation:
Relevant: We strive to be a relevant partner for our stakeholders, especially national federations/event organizers, and host cities.
Credible: We work to be a credible partner for both international rights holders and national stakeholders.
Value-Creating: We focus on creating value for stakeholders, the tourism industry, and the society.
Our board as of March 1, 2023:
- Peter Sørensen (Chairman of the Board), Mayor, Horsens Municipality
- Elisabeth Milton, Head of Global HR, Falck
- Kit Lykketoft, Director of Convention, Wonderful Copenhagen
- Allan L. Agerholm, Chairman of the Board, Parken Sport & Entertainment
- Camilla Andersen*, Director, Travel Sense
- Erik Kristensen**, Leisure and Rural District Manager, Aalborg Municipality
*Appointed by the Danish Sports Confederation
** Appointed by the Danish Sports Confederation, DGI, and Danish Company Sports